A month back I was talking to R. N. Prasad, Associate Vice-President of Infosys Technologies Limited at Conference on “Leveraging Innovation for Knowledge Economy” held at J.N. Tata Auditorium, National Science Seminar Complex, IISc, Bengaluru.
He was talking about “Business Intelligence Framework”. On discussion he revealed how Infosys is using social media data. He called it as “sentiment analysis”. They extract data from forums where people are discussing about Infosys. They use the data to analyse their supply chain management and the investor relation management. He clearly explained it helps them to be a better company for their stakeholders (i.e. investors, clients etc.) So you can take a lesson from Infosys and hear the free voice of the people, which will help you to understand what your users are saying about you.
Internet (social media, forums and blogs) gives a freedom to people to express anything their mind say which you can’t get by survey and offline talks. It is a metrics that could break the ice moulded mind set of your company and you can serve your stakeholders better.
We admire Infosys as a company and closely following its online strategy and can say its one of the early adopters of social media and blogs in corporate India with its Think Flat and other blogs. You can checkout this blog post what they have to say about Social Media & Risk Management. Also you can expect the quickest reply from @infosys in twitter (my experience)
Website Strategy Equation:
Social Media + Blog + Forums + your website = Better Risk Management + Better Supplier + Customer + Investor relation = A better shock resistant company.
What do you think about the role of social media in your organization?
Tags: infosys, social media, start up, website analysis, website strategy
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