February 4th, 2012 by Sanmaya If you ever inquired about a
website designing service from us, you would have heard us asking you, “Who are your customers? Who is your target audience?” followed by a bunch of questions like that. Even before we talk with you about design and
price. Many people think- What the hell these people are talking about??
80% of time we do not hear a clear answer. Once I was asked, “Why is it so important for you to know?”
Our answer is: We make websites for your target audiences (i.e. your clients). They are the one who will give you money. Am I correct? Stop me if I’m wrong. (Even better you can tell the world we are wrong.) If we create a site just for anyone or just for your satisfaction then, people will see your site, your products or services, may like the website for the design or information, but will not purchase. The reason is clear and simple: he/she doesn’t have a need of it.
Understanding your customer is very important for us as your consultant. We need to look for solutions to make them opt for your business (products or services).
Therefore go and find out who is your customer first. It’s very important for your online as well as your offline marketing. Give us a perfect example, not a general view. Let me explain it to you with following two examples
- Example 1: Our customer is anybody who need a body massage.
- Example 2: Our customer is a businessman, stressed out, too busy and thus suffer from severe body-ache frequently.
Now you have correctly imagined we would prefer the narrowed down Example 2 as it clearly tells us about your customer, his pain and how your solution is going to help him. Now the person in Example 2 is the man who will definitely go for your massage if you are talking to him directly in a direct tone on your website. Got our point?
If you got your examples ready, contact us using our contact form. We will reply you by the very next day, be it a Saturday or Sunday.
Tags: website design, website redesign, website strategy
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February 2nd, 2012 by Sanmaya - We are not a usual website design company. We are a website strategy firm.
- However affording us may not be a problem for small businesses. But you should want to have more businesses from your website.
- We hate flashy designs if it has no positive effect on converting your website visitors to be your customer. There are plenty of other designing firms who can get you that. Just search in Google.
- If a website is not giving you profit then what is the requirement to have one and worst is spending money on it? We understand every website require time and effort to get business. But if you do not have a clear goal on how to convert more visitors from the day one, then better you should not have a website.
- Every month we take only few website design or website strategy project. So that we can give a good attention span to each project. Therefore if you do not want customers from your website, then excuse us. We may help somebody in need.
- At last we have faced the situation when everyone who visited our site liked it. We got thousands of visits. But nobody turned to do business with us. We don’t want anybody else to face the same frustration.
Tags: website design, website strategy
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February 1st, 2012 by Sanmaya When we started our company I wrote a poem about us. About our simplicity, dutifulness, beauty and our belief. We still belief the same and still remained the same and promise will also be in future at every circumstances. Here is the song:
”
When there is a moon on the sky,
and you don’t know why!
Then a bluish-white light
encourage you to try.
If you can’t be full, but be dutiful
Make them happy, not leave them to cry.
Then up above the sky
The cloud says ‘hi’
To a bird with little wings
not a man with a fly.
The science, when goes deeper, become simple
We are not tough, we are simply beautiful.
“
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January 26th, 2012 by Sanmaya We wish all Indian a very happy Republic Day. The day we are really proud of allowed us to make our own destiny ourselves. We wish businesses to prosper and your life become more fruitful and lovely as you dreamed it to be.
In this very occasion we would like to urge your support for Bhagabat Seva Pratisthan: a charitable organisation which is taking care of children those couldn’t afford to study and giving them the best education in all fields. We are supporting them. If you would like to support them also you can do so by visiting to their site: http://www.bspcharity.org/ or if you wish to donate you can contact them here: http://www.bspcharity.org/contact-us/
It doesn’t matter if you donate Rs. 50 or Rs. 5000. A Rs. 50 you spend on your dine in a single night but for those children it can bring five notebooks and two pencils to write for 6months. Please support them.
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January 18th, 2012 by Sanmaya Many people ask us why do you guys operate from Home Offices ?? Let us tell u our answers before u ask us that again:
1. We don’t have money. We don’t have money to spend on offices where actually no people will come. We are in such a business where we are often called to client offices and only less than a percentage of our client actually come to our offices. We have to spend our money in few other stuffs and technologies which actually give us a profit.
2. Our clients do not have a problem with that. The people who come to our offices do like the way we work here. We are out of show of business a long time ago.
3. The most important reason now: Where else we can do more that 18hours of work a day. We spend our productive time when it comes to our work. And we can take rest, prepare (innovate) a dish in our kitchen, spend some time in Gym, Watch movies or serials while discussing light business stuffs. So our productive hours goes to work which in turn creates best solutions for our clients and the non-productive ones go to our enjoyment and sleeping.
However we do not tell u that we will not ever move to a Full Office setup. But that will be when we will have a need for it.
“Although we will make sure that our houses will be in vicinity of our office, so when my partners will be busy in pillow talking with their better halfs I will be coding late night. Ha ha
” — Sanmaya
Many people ask us why do you guys operate from Home Offices ?? Let us tell u our answers before u ask us that again:
- We don’t have money. We don’t have money to spend on offices where actually no people will come. We are in such a business where we are often called to client offices and only less than a percentage of our client actually come to our offices. We have to spend our money in few other stuffs and technologies which actually give us a profit.
- Our clients do not have a problem with that. The people who come to our offices do like the way we work here. We are out of the show off business a long time ago.
- The most important reason now: Where else we can do more that 18hours of work a day. We spend our productive time, when it comes, to our work. And we can take rest, prepare (innovate) a dish in our kitchen, spend some time in Gym, Watch movies or serials while discussing light business stuffs. So our productive hours goes to work which in turn creates best solutions for our clients and the non-productive ones go to our enjoyment and sleeping.
However we do not tell u that we will not ever move to a Full Office setup. But that will be when we will have a need for it.
“Although we will make sure that our houses will be in vicinity of our office, so when my partners will be busy in pillow talking with their better halfs, I will be coding late night. Ha ha
” — Sanmaya
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December 26th, 2011 by Sanmaya We just moved from an old server to a new one. We will upgrade it more in near future. Thanks to all of you to bear us in this rough situation. Although we didn’t had a problem and mostly transition was smooth, but few of our clients felt the downtime of 10 minutes to 2 hours. We are specially thankful to them that they gave us a green signal and were not angry on us. Those clients we wish to mention here specially are
Dharma Technologies,
Belance and
Crystals Group.
We hope you are enjoying the holidays with your family and few of you are busy giving customers gifts and offers. I, from the whole team of 8i Creations wish you a happy Christmas and a lovely and successful New Year ahead.
In this very new year we are going to launch few new services and SAAS based applications for small businesses. I would like to give few brief about those here.
- a Job Monday: It’s a job portal especially for lower level jobs like Receptionists and Sales Boy or Girls. Our clients faced a great problem finding the right candidates for these positions as general Job Sites do not accept jobs for lower level jobs and also they do not have a user base of such. So this site will solve your problem. The site will be live from 5th Jan, 2012 and will be first launched in Bangalore. You can post jobs for free for the 1st month. Please contact us at biz@8icreations.com or call Bibhu at 99162-94018.
- Mynyotaa : This is primarily a marriage invitation site, where you can put your invitation and ceremony details and also can put photos. We will be launching it in 1st week of February, 2012. This is basically built Indian Marriages but can be used for any Bride or Groom worldwide.
- A small accounting software, for which we didn’t finalized the name yet. This is the same software we are using at 8i Creations. This is a simple yet powerful software meant for small business accounts. This piece of software we built as we couldn’t find a software that will take not more than 3 minutes a day to be fed by data. Also will help us see the account from every aspect a small business would love to know, while not troubling us with enormous data everyday. Our clients who saw it loved and wished to use. So we will be launching it as a SAAS mid April most probably.
Hope we will create much better products to help your business excel. Thank you and happy 2012.
If you want to post Jobs at aJobMonday please fill the form below:
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December 10th, 2011 by Sanmaya @ethicalocean: We all know that with the end of December quickly approaching that Santa is busy getting everything set for his worldwide tour. The boots he has to fill sure can leave a large footprint behind, so we took a look at Santa’s environmental impact, and tried to see if we could help him run a slightly more eco-friendly operation. Click on image below to see details.
via Ethical Ocean – eco friendly products, fair trade and vegan shopping.
We support this cause. May Santa uncle this year will drop his carbon footprints. We all love you Santa Clause
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December 9th, 2011 by Sanmaya You won’t imagine in your deadliest dream while planning for your business that working for yourself can be difficult. But in most businesses, generally in service based business, you will face this situation as we also faced in ours.
You can work for a boos in a company, all of us know how to work for others very well. But when there is nobody above your business, it depends on your mercy that you would work or not. Read more about it in my previous article on Misconceptions of starting a business. So people often advise you to choose a business that you would love to do most part of your life.
There are also several other works you need to do except the actual business theme. Those are the things necessary for your business but you would not love doing that like accounting etc. But as I told it’s a necessity for your business. So you need to give time to do those stuffs. It’s very hard for you to do those things on time. you’d love to spend those hours watching movie, shopping, sitting idle or even better just planning (all of us love to do those theoretical calculations. ha ha.. I also did the same). All of my partners also did the same until one day we realized we need to put a comma there.
It’s really terrific. So a self discipline of high standard is necessary. It’s a must to learn and practice for life for an Ultrapreneur.
This article is a part of my upcoming book “Ultrapreneur”
————————————————————————————
When I chose to do business, the questions that came to my mind were, “Why a lot of new companies fail?”, Why brilliant people (those who really have great ideas) do not do business? How my company should be? Should we work always or shall we go on vacation with all our family? Can’t we be only 40 people company and do not grow beyond? I tried to find out the solutions to my key questions with my partners in my firm. Here are those learning that we practiced in our firm & saw in some other business.
This book is for all of those who want to start their business or already started and picking up the ground.
Tags: Ultrapreneur
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December 7th, 2011 by Sanmaya According to
Dieter Rams, one of the great Industrial and Product Designer who designed your
Oral-B Indicator Tooth Brush to
Universal Shelving System (which is being sold even today without change for 50 years from now) and the man who
inspired the design of Apple’s IPhone, “Good design makes a product useful”.
A product is bought to be used. It has to satisfy certain criteria, not only functional, but also psychological and aesthetic. Good design emphasises the usefulness of a product whilst disregarding anything that could possibly detract from it.
The same thing applies to website design as well. The design should bring the things a user wants to see and at a place where it wants to see it. User should not be distracted by other things or designs which make user feel bored after a while without doing the thing he wanted to do in your web page.
Tags: Design Inspirations, Dieter Rams, website design, website strategy
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October 11th, 2011 by Sanmaya Recently,
Cuts n Curves Gym came to us for a Simple Payment Reminder software for their GYMs through out Bangalore. They desire to send SMSes to Members reminding them about the payment every month / quarterly / half-yearly / yearly according to plans and also to new Enquiries to remind them to join. See what we arrived at:
If you are a Gym and want to obtain a similar kind of software, please feel free to contact us at: biz@8icreations.com or call us at: +91-9916294018.
Tags: Gym softwares, Payment Reminder SMSes, Payment Reminder Software, Reminder Software
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