May 1st, 2012 by Sanmaya Our new website redesign will focus on few areas of human psychology :
- Hope: These guys can possibly make me successful.
- Emotion: These guys understand my problems pretty well.
- Trust: These guys do know what they are saying.
Posted in Short Advice, UX | Comment Now »
April 26th, 2012 by Bibhu datta - A good user experience design always wants users to feel comfortable with your website. And your website is the right place to get the necessary information what the user is looking for. Your user experience will create interest in them to visit your site regularly.
- While the users getting your URL from search engine and going to your site they will feel validate about your stuffs. And they will spend more time on your site to browse on topics that interests the user.
- If the user has previous good experience and feeling, then they will be eager to share about you to their friends. This is good because if you are getting users to visit your website and finding stuffs what they want. They will more like to buy from you.
Tags: user experience, UX, UX of marketing website
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April 12th, 2012 by Bibhu datta - Because of so many data entry and account maintaining formalities the business owners delaying to update their business account. Then later on it is creating problem to get those account reports and problem for business owners to know the financial status during a particular financial year.
So we developed our new account software so easy and user friendly that you will face minimum data entry option. And can update all needful data every day.
- Ethically it is very important as a business owner / accounts manager must present a fair and objective review of business accounts. Sometimes business owners are hiding information and delaying to produce manual reports, which violating the accounting standards.
But our new account software will produce reports any time and easily with all necessary data.
Posted in Accounting Software, Softwares, UX | Comments Off
April 4th, 2012 by Bibhu datta Now a days there are massive number of websites and web portals are on the internet. And many of them are well designed and generating huge revenue. Today it’s a big problem to compete in internet world. And among them you make sure that your website is really looking professional or not? And do your website generating traffic to website? If not then your website is bad designed.
If visitors are putting effort to find the information, what they looking for and not getting those easily then you are losing visitors. So in your website everything should well organized and easily available to them. Design a good site map and make them to get the necessary information with one click.
Having a newsletter sign up will be awesome way to generate a list of visitor and customer. And it is a better way to build trust and strong following. Provide all great information and content so that they will share your things to their friends.
You design a website for your business to sell your products / service and generate revenue. For that your website should be designed in such a way that it can make visitors to purchase. And your website should have a direct call to action with your products and service arranged with well visible place.
It’s very important to have a feedback facility for the visitors. So that you can have a very good discussion with the visitors and your customers. It is very easy way to know the customer need.
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February 28th, 2012 by Sanmaya Inspired from 37 Signals
customer service experience happiness index we gathered our clients’ opinions. We are now more open about our 4 dissatisfied clients so far. And we are also happy to know 98% of our customers are delighted by the level of service we provide them. Below is a pictorial overview of it over time.
Please visit our Testimonial page to see happy customers for our website design, UX and software development projects.
Tags: CHI, great customer service
Posted in Better Company | Comments Off
February 23rd, 2012 by Sanmaya 4 years back when we started our firm, there were very few user experience companies who were working on the marketing websites. In India I think there were none. Nobody in the web design community ever bothered about their customers’ company and their client’s customers. Nobody ever realized whether any customer will come from website or not. Everyone was bothered about page visits & look. We were the one who started thinking the site should be build to market & sell, with only a bit of knowledge in marketing.
Since then many people ask us this question in the title. The answer is pretty simple. We get into your visitors shoes.
Let me explain it a bit:
- Your site visitors always have certain characteristics. These are the factors that decide the reason, they will become your customer for. These are human characteristics like aspirations & dreams, fear, doubt and also all troubled. We do some research on which of these characters come into play when they decide to buy from you. We design the UI accordingly.
- We listen you. It has been always a part of us that let us do this before anything else. For us your customer comes first and then the next one is you. We feel every business want to have clients of a particular category or segment or mindset or working ethics and style. Like if you see in these 4 years we only took few projects. We rejected a lot of businesses than we accepted. In several cases we felt the businessman is not serious about his business. We do not want a client like that. So understanding your expectations is the best thing to know. So that we will be able to create a connection of people to you from their heart. Also you are the one who is dealing with the actual clients each day. So you are a better expert than us.
- We sketch out a lot. Nearly everything a customer can think of getting from you. Then we categories each sketch according to the Characteristics and your priority.
- We iterate few final sketch before we stop sketching your website design. We build the UI on each of those sketches.
- We love real data. We test each design live for approximately for a month before we conclude what actually work and what not. Each little detail of your website.
- Then we make the design permanent that works and give you the maximum result in terms of conversion. Sometimes even we make another design based on which part of each design contributed to sales.
Basically we study your customer, his family friends and influences > We take your opinion on what works practically > We design > We test > We respect the real world data.
That’s all there is no more…… So you can drop us your valuable comment now if you haven’t done it so far.
Tags: UX, UX of marketing website, website strategy
Posted in Better Company, UX, website design, website strategy | Comments Off
February 19th, 2012 by Sanmaya Since we started our business in 2007 it has always been our first priority to convert more and more of our site visits to our customers. We were lately not very good at SEO except the on page optimization stuffs. But every time we converted the maximum of those visits that helped us be profitable throughout our life.
Since last 2-3 years we are consulting businesses on Website Strategy and how to convert maximum of your site visits to your customers or money. This year we are even giving more importance on Website Strategy as our clients are continuously asking for it.
We are starting a free drive to even benefit website owners worldwide to get check how they can improve their conversion rate onsite. If you are the one who is having a Good visit of at least 100-200 in a month but unable to convert them, then fill the following form you will be sent a detailed free report within a week.
Get a Free Website Strategy Report Today
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February 13th, 2012 by Sanmaya If you are so, then tell it to the visitors of your website. They are just waiting for you. Don’t shy. Don’t hide.
Please do not target all people who may or may not come to you. Think about the factor we just told. You are special in someway for somebody. Emphasize it then.
Here are few examples of identifying those:
- Even if you are selling Reebok shoes as others in the market and prices are same, you may be the one with best customer service (Zappos is a perfect example of it.)
- If you are the interior decorator who is specialized in using colors to make tense people calm down and feel lighter when they come home. You remove visual pollution & space pollution.
- __________________________________________________________ (Please let us know how special is you?)
Price shouldn’t be always the factor of difference. It’s something more, very much inherited in you and your firm/company.
Posted in Better Company, Customer service, Design Inspirations, website design, website strategy | Comments Off
February 10th, 2012 by Sanmaya We found you are missing us in our website 
And want to know more about us and our company. Please visit our About Us page here. What we understood in our research that small businesses are always interested to know who the people are behind your company. And if you hide, they don’t believe you. Own your services and own your opinion. Have an About us page. Have your photos and have your office photo too. Whether you are running from your home office. People are still going to like you for what you are. So until we are coming with a new about us page you can find us at: http://www1.8icreations.com/about/ Thank you for loving us so far.
Tags: 8i Creations, Offices
Posted in Better Company, Short Advice, website design, website strategy | Comments Off
February 8th, 2012 by Sanmaya Today we have an exact figure to share with you. From the month of January 2012 we completely converted 16.75% of the visit on our website. However 26.59% of the traffic was on the verge to convert.
Speaking in monetary terms:
- 70% of our site visitors were legitimate visitors (we can say our perfect target audience) worth Rs. 4,61,316.00/-
- However we only converted 16.75% i.e. Rs. 1,10,390/- (approx).
- The sure shot 10% who were very close to be converted worth Rs. 65,903/- we lost due to few problems we are finding the solution for.
Our prices were very low and we drove minimal traffic to our site. But anyhow we got a good result. In future we will convert even more as we are eliminating the problems, refining the site and driving much more traffic to our website.
While majority of Good sites convert only 9% of their site visitors to customers (sales) at max, only a few websites go over the 10%-15% mark. Please refer the SEO Chat article for conversion rate. We are proud that we are doing excellent in those regards having converted 16.75% of our site visitors to customers. We know we can do much better than this if we can take care of few small problems. We hope we will be converting 25% of our site visits soon.
If you need these kinds of result, please drop us an email at: biz@8icreations.com 
We do provide website strategy and web design services to small and mid businesses
Tags: conversion rate, customers from website
Posted in Better Company, Design Inspirations, website design, website strategy | Comments Off
