4 years back when we started our firm, there were very few user experience companies who were working on the marketing websites. In India I think there were none. Nobody in the web design community ever bothered about their customers’ company and their client’s customers. Nobody ever realized whether any customer will come from website or not. Everyone was bothered about page visits & look. We were the one who started thinking the site should be build to market & sell, with only a bit of knowledge in marketing.
Since then many people ask us this question in the title. The answer is pretty simple. We get into your visitors shoes.
Let me explain it a bit:
- Your site visitors always have certain characteristics. These are the factors that decide the reason, they will become your customer for. These are human characteristics like aspirations & dreams, fear, doubt and also all troubled. We do some research on which of these characters come into play when they decide to buy from you. We design the UI accordingly.
- We listen you. It has been always a part of us that let us do this before anything else. For us your customer comes first and then the next one is you. We feel every business want to have clients of a particular category or segment or mindset or working ethics and style. Like if you see in these 4 years we only took few projects. We rejected a lot of businesses than we accepted. In several cases we felt the businessman is not serious about his business. We do not want a client like that. So understanding your expectations is the best thing to know. So that we will be able to create a connection of people to you from their heart. Also you are the one who is dealing with the actual clients each day. So you are a better expert than us.
- We sketch out a lot. Nearly everything a customer can think of getting from you. Then we categories each sketch according to the Characteristics and your priority.
- We iterate few final sketch before we stop sketching your website design. We build the UI on each of those sketches.
- We love real data. We test each design live for approximately for a month before we conclude what actually work and what not. Each little detail of your website.
- Then we make the design permanent that works and give you the maximum result in terms of conversion. Sometimes even we make another design based on which part of each design contributed to sales.
Basically we study your customer, his family friends and influences > We take your opinion on what works practically > We design > We test > We respect the real world data.
That’s all there is no more…… So you can drop us your valuable comment now if you haven’t done it so far.
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