#1- When developing a website go on and ask for the 3 main objective a page will serve. Why a person should go to that page? What he will be searching for in that page?

#2- Rank them according to the importance

#3- Give more importance in design to the 1^st objective, then to 2^nd and then to the 3^rd and then general importance to the others.

The objective should be clear, short and appealing. You can use a good catchy color or H1 tag.

The second object should be distinguishable from the first one and to be written at a distance, giving more credit to the first one and can be written using H2 tag. You can use a mild color in between 1^st and 2^nd objective, to give both a clarity and feel.

Likewise the 3^rd objective is to be written and others lines or designs should be normal and mild.

Benefit of such:

When people come to the webpage he has those 3 questions he wants the answer for. And he wants it immediately. So end his quest and make him feel that he got the solution. This gives you the best conversion rate.

—- A little secrete that gave us and our client great success.