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Understand your customers first. We can design website for you faster

Saturday, February 4th, 2012
If you ever inquired about a website designing service from us, you would have heard us asking you, “Who are your customers? Who is your target audience?” followed by a bunch of questions like that. Even before we talk with you about design and price. Many people think- What the hell these people are talking about??

80% of time we do not hear a clear answer. Once I was asked, “Why is it so important for you to know?”

Our answer is: We make websites for your target audiences (i.e. your clients). They are the one who will give you money. Am I correct? Stop me if I’m wrong. (Even better you can tell the world we are wrong.) If we create a site just for anyone or just for your satisfaction then, people will see your site, your products or services, may like the website for the design or information, but will not purchase. The reason is clear and simple: he/she doesn’t have a need of it.

Understanding your customer is very important for us as your consultant. We need to look for solutions to make them opt for your business (products or services).

Therefore go and find out who is your customer first. It’s very important for your online as well as your offline marketing. Give us a perfect example, not a general view. Let me explain it to you with following two examples

  1. Example 1: Our customer is anybody who need a body massage.
  2. Example 2: Our customer is a businessman, stressed out, too busy and thus suffer from severe body-ache frequently.

Now you have correctly imagined we would prefer the narrowed down Example 2 as it clearly tells us about your customer, his pain and how your solution is going to help him. Now the person in Example 2 is the man who will definitely go for your massage if you are talking to him directly in a direct tone on your website. Got our point?

If you got your examples ready, contact us using our contact form. We will reply you by the very next day, be it a Saturday or Sunday.

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Posted in Better Company, website design, website strategy | No Comments »

If you do not want customers from your website, then excuse us

Thursday, February 2nd, 2012

  1. We are not a usual website design company. We are a website strategy firm.
  2. However affording us may not be a problem for small businesses. But you should want to have more businesses from your website.
  3. We hate flashy designs if it has no positive effect on converting your website visitors to be your customer. There are plenty of other designing firms who can get you that. Just search in Google.
  4. If a website is not giving you profit then what is the requirement to have one and worst is spending money on it? We understand every website require time and effort to get business. But if you do not have a clear goal on how to convert more visitors from the day one, then better you should not have a website.
  5. Every month we take only few website design or website strategy project. So that we can give a good attention span to each project. Therefore if you do not want customers from your website, then excuse us. We may help somebody in need.
  6. At last we have faced the situation when everyone who visited our site liked it. We got thousands of visits. But nobody turned to do business with us. We don’t want anybody else to face the same frustration.

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Posted in Better Company, website design, website strategy | 2 Comments »

“Design shouldn’t dominate people. It should help them doing stuffs” — Dieter Rams

Wednesday, December 7th, 2011
According to Dieter Rams, one of the great Industrial and Product Designer who designed your Oral-B Indicator Tooth Brush to Universal Shelving System (which is being sold even today without change for 50 years from now) and the man who inspired the design of Apple’s IPhone, “Good design makes a product useful”.

A product is bought to be used. It has to satisfy certain criteria, not only functional, but also psychological and aesthetic. Good design emphasises the usefulness of a product whilst disregarding anything that could possibly detract from it.

The same thing applies to website design as well. The design should bring the things a user wants to see and at a place where it wants to see it. User should not be distracted by other things or designs which make user feel bored after a while without doing the thing he wanted to do in your web page.

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Posted in Better Company, Design Inspirations, website design, website strategy | No Comments »

How a Software should be made, Design part – Ryan Singer

Tuesday, September 27th, 2011

Ryan Singer at Future of Web Apps, London 2010 from Ryan Singer on Vimeo.

Posted in SAAS, ssdesad, website design, website strategy | No Comments »

The cleanest ever Social Networking Website Designed by 8i Creations

Tuesday, May 17th, 2011

Last two nights I sat down to design a brand new social networking site for one of our new assignment. I’ve came up with one of my best ever. Thanks for the suggestions from my colleagues Jyoti and Bibhu. We used the componets from which our Visit My Odisha site is prepared and quickly changed the UI. We really happy that we could design in just 2 nights. Here are some pics for your review.

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Posted in Social Networking website design, website design, website strategy | 2 Comments »

Planning a taxi service business? Here is your website strategy

Saturday, April 16th, 2011
This is intended to give you an incite of how to start from very basic site. Must to Acknowledge.

You have 1 to 4 cars and you want people to know about it and grow your business. Take a note of this article which can help you to understand how a simple website can help you to reach customers. You can start with a simple website and then proceed for an ecommerce site. Today we will discuss about simple website.

  • A taxi is needed to drive to a nearby city or place.
  • Taxi gives a status symbol.
  • The taxi should be in good condition i.e. well maintained.
  • The fare and night halt charges should be less.
  • The driver should be well behaved and can help the client to load or unload their belongings.
  • The driver should know the routes perfectly and should be a good driver.

From these few considerations let’s choose the most demanded three.

  1. Car type and condition of it.
  2. Fare or price/km.
  3. Drivers

So we should put these on the front page. Let’s go and design a layout for this.

car

Give me your suggestions. You can do more business with this website, rather than putting so many images and making the site complex. Soon I’ll put a working site on this concept.

Posted in website design, website strategy | No Comments »

Jason Fried on Design and Usability: The process

Thursday, March 10th, 2011

Jason Fried on Design

Posted in SAAS, website design, website strategy | No Comments »

Website Strategy of the Week: The Important 3 Questions

Wednesday, January 26th, 2011

#1- When developing a website go on and ask for the 3 main objective a page will serve. Why a person should go to that page? What he will be searching for in that page?

#2- Rank them according to the importance

#3- Give more importance in design to the 1st objective, then to 2nd and then to the 3rd and then general importance to the others.

The objective should be clear, short and appealing. You can use a good catchy color or H1 tag.

The second object should be distinguishable from the first one and to be written at a distance, giving more credit to the first one and can be written using H2 tag. You can use a mild color in between 1st and 2nd objective, to give both a clarity and feel.

Likewise the 3rd objective is to be written and others lines or designs should be normal and mild.

Benefit of such:

When people come to the webpage he has those 3 questions he wants the answer for. And he wants it immediately. So end his quest and make him feel that he got the solution. This gives you the best conversion rate.

—- A little secrete that gave us and our client great success.

Posted in Customer service, website design, website strategy | No Comments »

Something Really Interesting: For You

Thursday, September 16th, 2010
I just downloaded a free copy of “The Influencer Project“: The shortest marketing conference ever [60 Leaders. 60 Seconds Each. 60 Ways to Increase Your Online Influence] from Hubspot Website. We think it’s a must read for our visitors and clients who want to create a great influence online.

So while you think of is it worth reading or not or between your downloads, let me give you some Keywords for success by different speakers of the conference:
(I downloaded my copy few minutes back. So please note the timestamps after each point)

  1. David Meerman Scott: Stop talking about your products and services !!!!!!!!! (read from: 5:00pm IST)

    2. David-Meerman-Scott3

  2. Anne Holland: Clear, great looking Big Buttons. Yah, change the content of button. (read from: 5:03pm IST)

    3. Anne-Holland

  3. Mike Volpe: Transparency and sharing the transparency.
    (read from: 5:05pm IST)

    4. Mike-Volpe1

  4. Michael Port: Consistency [how we are trying hard to be consistent posting blogs, sometimes when even we do not get any comment. ha ha lol]
    (read from: 5:07pm IST)

    5. Michael-Port

  5. Liz Strauss: Being about someone else is the most important part after you know where you’re going
    (read from: 5:15pm IST. In between I had been in a conversation with my partners.)

    6. Liz_Strauss2

  6. Robert Scoble: Follow better people.
    (read from: 5:19pm IST.)

    7. Robert-Scoble2

  7. Carol Roth: Comment on the blogs, tweet and retweet, and otherwise find ways to interact with strategic partners. (Build relations)
    (read from: 5:23pm IST.)

    8. Carol-Roth

  8. Scott Porad: Make connections with people online, and then go and meet them in person in the real world, offline. (I also support this because it also worked for us in great way.)
    (read from: 5:31pm IST.)

    9. Scott-Porad

  9. Joe Pulizzi: Lead with higher purpose content through your employees.
    (read from: 6:19pm IST. Took a bit time to walking down the street.)

    10. Joe-Pulizzi

  10. Laurel Touby: Get your tech on! On the first day of the month, assign yourself 3 digital trends you’ve been hearing about, and go do a test drive
    (read from: 6:21pm IST.)

    11. Laural-Touby2

  11. Hugh MacLeod: It’s that we take other people’s stuff and share it with other people. We are humans, we are primates, that’s what we do.
    (read from: 6:25pm IST.)

    12. Hough-MacLeod

  12. Chris Guillebeau: Instead of sticking to one niche, think bigger: what other social circles are related to yours? How can you go over and help other people, contribute to something else, and be a part of what they’re doing?
    (read from: 6:29pm IST.)

    13. Chris-Guillebeau

  13. Laura Roeder: Just start talking to people! In your own language and thinking. You needn’t talk like intelligent. (A great advice to all those who fear to start.)
    (read from: 6:32pm IST.)

    14. Laura-Roeder1

  14. Michael Margolis: Storytelling. It’s far less how you tell the story, but more important to have a story that’s worth telling.
    (read from: 6:38pm IST.)

    15. Michael-Margolis

I’ll post the thoughts of other Speakers tomorrow in the part-2 of this article. It’s growing big and I’m going to have my dinner. Too hungry….. forgive me……

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Posted in Online Promotion, blogging, ssdesad, website strategy | No Comments »

Jim Turner, Beth Heyden and Bethany Siegler on Blogging for Your Business

Friday, September 10th, 2010
Is blogging really a necessity for my company? How do I get the most out of blogging? How can WordPress help to market our products or services? How can we make sure it actually reaches our target clients? What should we write about and/or how can we find content to include? What should we not write about or include on a business blog? Find it out here.

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Posted in blogging, website strategy | No Comments »

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