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Last two nights I sat down to design a brand new social networking site for one of our new assignment. I’ve came up with one of my best ever. Thanks for the suggestions from my colleagues Jyoti and Bibhu. We used the componets from which our Visit My Odisha site is prepared and quickly changed the UI. We really happy that we could design in just 2 nights. Here are some pics for your review.
You have 1 to 4 cars and you want people to know about it and grow your business. Take a note of this article which can help you to understand how a simple website can help you to reach customers. You can start with a simple website and then proceed for an ecommerce site. Today we will discuss about simple website.
From these few considerations let’s choose the most demanded three.
So we should put these on the front page. Let’s go and design a layout for this.
Give me your suggestions. You can do more business with this website, rather than putting so many images and making the site complex. Soon I’ll put a working site on this concept.
#1- When developing a website go on and ask for the 3 main objective a page will serve. Why a person should go to that page? What he will be searching for in that page?
#2- Rank them according to the importance
#3- Give more importance in design to the 1st objective, then to 2nd and then to the 3rd and then general importance to the others.
The objective should be clear, short and appealing. You can use a good catchy color or H1 tag.
The second object should be distinguishable from the first one and to be written at a distance, giving more credit to the first one and can be written using H2 tag. You can use a mild color in between 1st and 2nd objective, to give both a clarity and feel.
Likewise the 3rd objective is to be written and others lines or designs should be normal and mild.
Benefit of such:
When people come to the webpage he has those 3 questions he wants the answer for. And he wants it immediately. So end his quest and make him feel that he got the solution. This gives you the best conversion rate.
—- A little secrete that gave us and our client great success.
So while you think of is it worth reading or not or between your downloads, let me give you some Keywords for success by different speakers of the conference:
(I downloaded my copy few minutes back. So please note the timestamps after each point)
I’ll post the thoughts of other Speakers tomorrow in the part-2 of this article. It’s growing big and I’m going to have my dinner. Too hungry….. forgive me……
Most of the times it excites an startup owner to have their own video gallery or online TV station. We get a lot of questions on how we developed our own TV station called “8iTV”. But as a small firm owner it often costs a lot to host your videos on your own server. Also you need to spend quite a few laborious hours of work to be devoted to this which kills your effectiveness in business. Also hosting on your own server causes problems in proper bandwidth and else. So our kind suggestions instead will be to host them on free video hosting providers like YouTube or Blip or Vimeo and embed them back to your website. This way you will be safe from spending money on unnecessary infrastructure for video streaming and can focus on Video making and pulling audience.
Why a TV station? Is it necessary?
You are doing great work always, how small may be it is but it creates respect for you guys in the world. So why not sharing it. We often share our videos on our blog and 8iTV, we work from small offices not well furnished but it creates a lot of impact when we share it. We share our plans, our story and also give advice on how to develop a good website that can work as a marketing executive. That’s why people love us and trust on our abilities. We all didn’t have a good knowledge on marketing while starting our firm. But after launching our blog and then 8iTV we are getting a lot of inquiries. We learnt that videos make your audiences to trust you.
So having all your videos at one place helps a visitor to find the one that thrills him/her. He can know a lot of way to use your products and get informed about your services in mean time.
What kind of videos to put:
While consulting some of the businesses and NGOs on online TV Stations we got few key information about the successful videos. Videos of following kind builds great attention and sharing:
Now it’s time to pitch my company (you know business needs these. ha ha lol.)
How can 8i Creations help you:
So in frustration I’m now developing a software for better customer service for small/medium size business (businesses having below 7,000 customer). I’ll elaborate about it on my later posts. But recently I had been through a nice article by 37signals. I’m sharing it here for your understanding:
Onclick:
At back-end in 37signals, what they see (They can see the timeline of happiness and sadness of the customer with the customer service over time):
If you want to know about the response from a particular client, then click on the client’s name and you will get the following interface which also shows them their feedback responses.
This simple survey soles a lot of problem in both the end. And if every customer support people have access to this survey they can better serve the client. The product team to marketing, everybody knows where the problem lies and can work quickly to solve it.
A lot of learnings for so called Biggies.
You can read the whole article here on their blog.
#image courtesy: 37signals’ Signal vs Noise Blog
Hello friends, this is the second and final part of my previous post on Web Strategy. Please follow the post to get other tips.
d) Videos: I think I do not need to say you about videos, you know the conversion capabilities of your videos. This also let your visitor know, there are real people on the other end. (Please see our videos at 8iTV). There are a few bunch of sites where you can upload your videos to. But I would suggest that at least upload your videos to YouTube or sites that share your videos with YouTube like Blip.tv. This gives you a lot of SEO advantage:
Special Notes: Don’t host your videos on your own website. This can’t give you the multiple marketing channels you need. The simple science is, the audience of YouTube can see it and come to your site, also you can embed the same video to your site, so a direct visitor can also see it. If you do not want to play related videos, please un-check the box “Include related videos” in embed code.They also can share it on their blog from where you can get some additional audience/leads. Don’t forget to embed them to your blog posts and your product page.
Kicking Points: A video can take their 5minutes easily while they don’t feel easy to sit before their computer to read for 2minutes.
e) Add your slides to your page & upload to SlideShare:
As I told you before slides on slideshare has very vast potential to give you quality visitors & leads. So make your marketing slides available on Slideshare.net and you can embed the same to your page or blog posts. Often Slideshare embedding takes a lot of time to load. So if you are targeting a country like India, where bandwidth is still very low for majority of areas, it’s better embed them to your blog post rather than on page. Instead you can put a link to other page which contains only that slide embedded.
What do you think? Did all these work for you? Let us know. Comment below
I’m not in favor of marketing your whole site as one page. When you have different offline marketing tactics for different set of product, why should your site lag behind? Each page should market itself differently considering the target audience.
I never think the same layout will be suitable for both a working professional & a college newbie. A great example is Apple website. Each of their product page look very different. But if all your services/products targeted to same user group then the layout may be same.
Here I mean to say that each product has some specific target audience. So when a visitor comes from Google he/she should not land on your homepage. Think a bit, how good it will be if they land on that product page for which they searched.
a) SEO:
If I’ll search Google for a keyword, I’m in a hurry to find what I need. So if I’ll get a link to your homepage there is more possibility that I’ll not see what I’m trying to. Because you can’t put everything on your homepage, so either I’ll search inside or go back. In 80% of the case people stop surfing the website. So you clearly understand the importance of making your product pages more searchable.
SEO Advantages
Linkback:
SEO rank increase on increase in inbound links. So for making your product page a SEO success, link it back from your blog posts or other website. Your hypertext should contain the keywords you want it to rank for.
b) Content:
Your each product page content should have articles targeted to the audience group. They should be able to understand it clearly.
c) Graphs:
Recently I saw a lot of people coming to our site from Google image search. They all spent a quality time on the site & the conversion rate of them was pretty amazing. So if you have some images/graphs that clearly shows the whole process, then you can get a lot of marketing benefit. Put them on your product page. Put ALT text for each image, as Google can only see ALT texts, not images. The ALT text should contain what is it all about, with specific keywords, the least the better. Now Google image search will index it within some days.
Find more on next part of this topic…
#image courtesy: Theprodigi