Hello friends, this is the second and final part of my previous post on Web Strategy. Please follow the post to get other tips.

d) Videos: I think I do not need to say you about videos, you know the conversion capabilities of your videos. This also let your visitor know, there are real people on the other end. (Please see our videos at 8iTV). There are a few bunch of sites where you can upload your videos to. But I would suggest that at least upload your videos to YouTube or sites that share your videos with YouTube like Blip.tv. This gives you a lot of SEO advantage:

• Google index it rapidly & shows it on search
• YouTube has a large audience especially Indians. If you want international/USA audiences more then you may prefer Vimeo over it.
• Youtube is fast and light short video.

Special Notes: Don’t host your videos on your own website. This can’t give you the multiple marketing channels you need. The simple science is, the audience of YouTube can see it and come to your site, also you can embed the same video to your site, so a direct visitor can also see it. If you do not want to play related videos, please un-check the box “Include related videos” in embed code.They also can share it on their blog from where you can get some additional audience/leads. Don’t forget to embed them to your blog posts and your product page.

Kicking Points: A video can take their 5minutes easily while they don’t feel easy to sit before their computer to read for 2minutes.

e) Add your slides to your page & upload to SlideShare:

As I told you before slides on slideshare has very vast potential to give you quality visitors & leads. So make your marketing slides available on Slideshare.net and you can embed the same to your page or blog posts. Often Slideshare embedding takes a lot of time to load. So if you are targeting a country like India, where bandwidth is still very low for majority of areas, it’s better embed them to your blog post rather than on page. Instead you can put a link to other page which contains only that slide embedded.

What do you think? Did all these work for you? Let us know. Comment below