Most of the times it excites an startup owner to have their own video gallery or online TV station. We get a lot of questions on how we developed our own TV station called “8iTV”. But as a small firm owner it often costs a lot to host your videos on your own server. Also you need to spend quite a few laborious hours of work to be devoted to this which kills your effectiveness in business. Also hosting on your own server causes problems in proper bandwidth and else. So our kind suggestions instead will be to host them on free video hosting providers like YouTube or Blip or Vimeo and embed them back to your website. This way you will be safe from spending money on unnecessary infrastructure for video streaming and can focus on Video making and pulling audience.

Why a TV station? Is it necessary?

You are doing great work always, how small may be it is but it creates respect for you guys in the world. So why not sharing it. We often share our videos on our blog and 8iTV, we work from small offices not well furnished but it creates a lot of impact when we share it. We share our plans, our story and also give advice on how to develop a good website that can work as a marketing executive. That’s why people love us and trust on our abilities. We all didn’t have a good knowledge on marketing while starting our firm. But after launching our blog and then 8iTV we are getting a lot of inquiries. We learnt that videos make your audiences to trust you.

So having all your videos at one place helps a visitor to find the one that thrills him/her. He can know a lot of way to use your products and get informed about your services in mean time.

What kind of videos to put:

While consulting some of the businesses and NGOs on online TV Stations we got few key information about the successful videos. Videos of following kind builds great attention and sharing:

1. How-tos: The videos which shows how to solve some of the problems of your target audiences are often become great success. People just go mad when the find some solutions and tips and they share it more and more.
2. Case studies and Interviews: People often admire real examples. They trust you when they see how your solutions helped another guy same as them. People do not share these kinds of videos much, but they get converted more and more. So it is often a great strategy to turn leads/prospects into clients, if you are having a good traffic which do not get converted. People share interviews of the people they admire.
3. Funny Ads and viral videos: These are often great tools to make your brand more visible on social media. People often love good concept and script. You can make your employees as actors and directors and can shoot with only a Handy-cam. Don’t forget to put your website address at the end of the video otherwise you will loose a great traffic.
4. Your own story and Employee  birthdays or picnics: If you are a B2B company then a lot of people respect your stories and want to be inspired by your company culture. So why loose time. Inspire them. Be funny and true to your stories. This creates great trust. Initially we were very hesitant to tell about our offices (which are tiny and often a home like place). But after sharing the photos and videos of it, we got lot of admiration. Even corporate biggies do not hesitate to spend quite a few hours with us in our office.

Now it’s time to pitch my company (you know business needs these. ha ha lol.)

How can 8i Creations help you:

1. We are developing online TV stations for a while and developed such one for our own firm at “8iTV“.
2. We work on YouTube APIs and Blip.tv or Vimeo APIs. This makes it very easy to add videos to your gallery. You just need to upload your videos to your account in any one of these sites and it will automatically come to your video gallery.
3. We design custom players and video gallery that suits the design of your website.
4. We know how to integrate social media tools to the TV station.
5. We also enables YouTube Group uploading features so that your customers can upload their videos. Even they can upload to YouTube from your site.