80% of time we do not hear a clear answer. Once I was asked, “Why is it so important for you to know?”

Our answer is: We make websites for your target audiences (i.e. your clients). They are the one who will give you money. Am I correct? Stop me if I’m wrong. (Even better you can tell the world we are wrong.) If we create a site just for anyone or just for your satisfaction then, people will see your site, your products or services, may like the website for the design or information, but will not purchase. The reason is clear and simple: he/she doesn’t have a need of it.

Understanding your customer is very important for us as your consultant. We need to look for solutions to make them opt for your business (products or services).

Therefore go and find out who is your customer first. It’s very important for your online as well as your offline marketing. Give us a perfect example, not a general view. Let me explain it to you with following two examples

1. Example 1: Our customer is anybody who need a body massage.
2. Example 2: Our customer is a businessman, stressed out, too busy and thus suffer from severe body-ache frequently.

Now you have correctly imagined we would prefer the narrowed down Example 2 as it clearly tells us about your customer, his pain and how your solution is going to help him. Now the person in Example 2 is the man who will definitely go for your massage if you are talking to him directly in a direct tone on your website. Got our point?

If you got your examples ready, contact us using our contact form. We will reply you by the very next day, be it a Saturday or Sunday.