Website strategy for businesses:

Does your marketing team needs some guidance how to set up your online strategy for the current year? Then we are here to help you. Which online tools you should use, which blog or social network you should target at, whether you require to give ad placements or not, we discuss all these. We have delivered it to very successful businesses.

What we require to know?

We discuss your business model & products, your offline marketing, your target market, your current media presence, expertise and networks of your employees, your catalyst industries (i.e. other industries that provide some services or products which can help your product to be better, or they use your products to provide some services, but they do not provide a product just like yours.) etc. & of course your budget.

Working with your marketing team:

Then we sit with your marketing team to formalize the strategy, which employee should look after which online activity. We do find the social networking sites and blogs where already your target market is present. We also find the special news sites that give important news related to your industry. We also help you to make your own talk show online (n.b: talk shows related to your industry make you a hub for news that your target market want to see). We also make plans how to involve your catalyst industries more and more, which will help you to give a better solution to your clients. Always remember your catalyst industry is the main source of your target visitors. So involve them more with your online activities. Then we prepare the schedule of working on the plan. We also train your team to measure the effectiveness of the system.

Working with your web development team:

We also work with your developers to make your site better, i.e. making it effective to take care of your visitors from different web sources like SNSs & blogs etc. This will help you to convert your visitors into lead and to be your customer.

For more details request a web strategy demo at your office.

Request a Service

Visit our blog to Learn more

Website strategy for Non-Profits:

You require funds and donations, you require an attention and also you require some volunteers. We help you to make all these plans customized only for you. We also design special purpose websites to help you grow.

Understanding your goal & vision:

In the 1st step we understand what your vision is and what you are trying to do. Then we look at your current partners or sponsors, your previous fund raising campaigns, your employees and volunteers and their expertise, network & extracurricular activities. Then we look at your budget.

What to do & where:

We plan which collaboration tool will help you more. What content your visitor should own. Letting your visitors make you a success. We plan how to Address CSR teams of different companies online. We also plan for your fund raising. What tools to be used? PayPal, Twitter payment gateway etc.
We also make plans to target some blogs, social networking sites, event promotion sites, news sites. Here you can expand your online presence or even give ads.

Working with your web development team:

We work closely with your web development and content management team to set up online TV station for you with very low cost. We organize your videos, slides & photos of the events and make it sure that these will drive more and more quality visitors to your site.
We also develop collaboration tools where your visitors can form communities and take an action to spread your online activities or fund raising.

For more details request a web strategy demo at your office.

Request a Service

Visit our blog to Learn more

Visit Non-profit Corner: a microsite built specially for Non-profits

Website Strategy for Educational Institutes

Definitely your goal is collaboration within students and faculties, making alumnae share their experience and expertise to develop your institutes and attracting industries to provide training and to hire. How can you forget, you need to attract students to opt for your courses. We are among the first companies that provide best online collaboration tools to industries and educational institutes.

Understanding to whom your courses are suitable:

This helps us to focus on those visitors and attract them more, by providing open-education platforms, online education channel of your institute etc. It encourages talented students to opt for your courses.

Understanding the industries your students may join:

Your students are your main asset. So we need to know the possible industry-verticals, where your student can go for an employment or internship. So we shall focus on those industries and join our students to the forums related to those industries. As the industries are present in those forums, there is enough chance your student can talk to them, so more students can get hired.

Inviting industries and organizations to join your Institute online:

By inviting industries and research institutes to join your online forums and blogs, it will be easy for your students to get aware of new technologies & industry practices. While offline participation is often difficult and costs high, an online collaboration is easy, continuous and very cheap.
Even a professional from an industry can join you after his office work in his free time from his home. Industries can provide webinars; write blog posts or even share videos and articles.

For more details request a web strategy demo at your office.

Request a Service

Visit our blog to Learn more

Visit Educational Corner: a microsite built specially for Educational Institutes